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    <title>Scott Certain</title>
    <link>https://scottcertain.com</link>
    <description>Evergreen newsletters for businesses where the owner is the brand. Founder of Foxtrot Mike Media.</description>
    <language>en-us</language>
    <item>
      <title>Logos Don't Write Letters</title>
      <link>https://scottcertain.com/writing/logos-dont-write-letters/</link>
      <guid>https://scottcertain.com/writing/logos-dont-write-letters/</guid>
      <pubDate>Wed, 14 Oct 2026 12:00:00 GMT</pubDate>
      <description>Brand voice guidelines produce emails nobody minds and nobody remembers. If your business runs on your name, your newsletter should sound like a person, because it's supposed to be one.</description>
    </item>
    <item>
      <title>I Bought Into Daniel Priestley, Not His Company</title>
      <link>https://scottcertain.com/briefs/i-bought-into-daniel-priestley/</link>
      <guid>https://scottcertain.com/briefs/i-bought-into-daniel-priestley/</guid>
      <pubDate>Wed, 14 Oct 2026 12:00:00 GMT</pubDate>
      <description>I’ve spent dozens of hours with Daniel Priestley’s YouTube videos.</description>
    </item>
    <item>
      <title>Your Readers Already Think They Know You</title>
      <link>https://scottcertain.com/writing/your-readers-already-think-they-know-you/</link>
      <guid>https://scottcertain.com/writing/your-readers-already-think-they-know-you/</guid>
      <pubDate>Tue, 13 Oct 2026 12:00:00 GMT</pubDate>
      <description>In 1956, two sociologists named the feeling of knowing someone who doesn't know you exist. Every owner-led business runs on it, whether the owner knows it or not.</description>
    </item>
    <item>
      <title>I’ve Never Met Mike Tyson. It Felt Like I Bumped Into a Guy I Know.</title>
      <link>https://scottcertain.com/briefs/ive-never-met-mike-tyson/</link>
      <guid>https://scottcertain.com/briefs/ive-never-met-mike-tyson/</guid>
      <pubDate>Tue, 13 Oct 2026 12:00:00 GMT</pubDate>
      <description>In the late 1990s, I was in traffic in Silver Spring, Maryland, when I spotted Mike Tyson in the passenger seat of a passing car.</description>
    </item>
    <item>
      <title>Foxtrot Mike</title>
      <link>https://scottcertain.com/writing/foxtrot-mike/</link>
      <guid>https://scottcertain.com/writing/foxtrot-mike/</guid>
      <pubDate>Thu, 08 Oct 2026 12:00:00 GMT</pubDate>
      <description>Phonetically, it's F &amp; M. Operationally, it's Force Multiplier. An introduction to Foxtrot Mike Media.</description>
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