Scott Certain
Home
About
Essays
Newsletter
Subscribe
The Certain Letter
Weekly insights on marketing your consulting practice and turning leads into clients.
Subscribe
What You'll Get
Weekly insights on lead nurturing and email marketing for consultants
Actionable tactics to convert cold prospects into warm leads
Real examples from successful consulting practices
Newsletter Archive
All
Lead Nurturing
Email Marketing
Consultant Growth
Sales Process
Lead Nurturing
January 20, 2025
Why Your Cold Outreach Isn't Working (And What to Do Instead)
Most consultants burn through their prospect list with cold outreach that gets ignored. Here's the educational approach that builds trust instead.
Read article →
Email Marketing
January 13, 2025
The 5-Email Sequence That Converts Strangers to Clients
A proven framework for turning cold prospects into warm leads through educational content that builds trust at every step.
Read article →
Consultant Growth
January 6, 2025
How to Position Yourself as the Expert in Your Niche
Being good at what you do isn't enough. You need to demonstrate expertise before prospects will trust you with their business.
Read article →
Lead Nurturing
December 30, 2024
The One Thing Missing from Your Consultant Marketing
Most consultant marketing fails because it focuses on credentials instead of this crucial element that actually drives decisions.
Read article →
Sales Process
December 23, 2024
From First Contact to High-Ticket Sale: A Timeline
High-ticket consulting sales don't happen overnight. Here's the realistic timeline and what to focus on at each stage.
Read article →