How to Position Yourself as the Expert in Your Niche

Expertise without visibility is invisible expertise. Here's how to make your knowledge impossible to ignore.

The Authority Gap

You know your field. You've solved the problems. You deliver results. But your prospects don't know any of that until you show them.

The challenge: how do you demonstrate expertise without coming across as arrogant or salesy?

The Educational Content Strategy

The most effective positioning strategy I've seen is teaching publicly. Write about your field. Share frameworks. Give away insights that cost you years to develop.

This seems counterintuitive. Won't you give away all your secrets? No. Because:

• Knowledge isn't scarce: Your prospects can Google everything. What they can't find is knowledge applied to their specific situation.
• Implementation is valuable: Knowing what to do and doing it successfully are different things.
• Generosity attracts: When you teach freely, prospects trust you with their paid challenges.

What to Share

Focus on frameworks, not tactics. Teach the thinking behind your approach. For example:

Instead of: "Use this specific Klaviyo automation" Share: "Here's how to think about email nurture sequences for high-ticket consulting"

The framework demonstrates expertise. The tactics come during implementation.

Where to Share

Email is your owned platform. Social media amplifies. But email builds the relationship. Your newsletter becomes your portfolio—proof of how you think, what you know, and how you help.

Every issue is a sample of working with you.

Making It Sustainable

You don't need to publish daily. Weekly is enough. Focus on consistency over volume. One valuable insight per week builds more authority than sporadic bursts of content.

Start Now

Pick your next prospect's biggest challenge. Write a clear, helpful explanation of how to think about solving it. Send it.

That's positioning. Repeat weekly.